Email newsletters that reach the inbox

Sending a newsletter is easy. Getting it delivered to the inbox, consistently, takes a few deliberate steps.

1. Authenticate your domain

Publish SPF and DKIM records for the service that sends your newsletters, and a DMARC policy for the domain. Unauthenticated bulk mail is increasingly filtered or rejected.

2. Send from a sensible address

Use an address on your own domain that people recognise. Many organisations send bulk mail from a sub-domain such as news.example.co.ke so that marketing reputation stays separate from day-to-day mail.

3. Only email people who agreed

Never buy lists. Use confirmed sign-ups, record when consent was given, and honour the Data Protection Act, 2019.

4. Make unsubscribing easy

Include a clear unsubscribe link in every message and process requests promptly. A recipient who cannot unsubscribe will mark you as spam instead, which hurts every future send.

5. Keep the list clean

• Remove addresses that bounce permanently.
• Re-confirm or remove subscribers who have not opened anything for a long period.
• Watch complaint rates after each campaign.

6. Design for phones

Use a single column, readable text sizes and a clear call to action. Many recipients will read on a phone.

See our bulk email services and business email set-up.