BlogMessaging
Measuring the results of SMS campaigns
By Micah Ondiwa, Senior Software Engineer 1 min read
Delivery is only the first number. Track responses, conversions and opt-outs to learn what works.
Sending a campaign is easy. Knowing whether it worked takes planning before the first message goes out.
Decide the goal
Bookings, payments, visits or sign-ups. Each needs a way to measure it.
Make responses traceable
Use unique short links, promo codes or reply keywords per campaign or segment.
Track the funnel
- Messages sent and delivered.
- Clicks or replies.
- Conversions.
- Opt-outs.
Use a control group
Hold back a small random group to compare. It shows the true effect of the message.
Test one change at a time
Compare timing, wording or offers between groups to learn what improves results.
See our SMS campaign and analytics services.
About the author
Micah Ondiwa
Senior Software Engineer
Micah Ondiwa writes about software engineering — application architecture, APIs and integration, data and AI-assisted development, and reliable delivery.